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You Should Have Your Own Email Marketing System For These 5 Reasons

To manage their email lists and send email marketing campaigns, email marketers frequently use services such as GetResponse, and ConvertKit; however, if you want to be a professional email marketer, you must have your own email marketing system.

So, what exactly is an email marketing system, and why do you need one?

Systems for Email Marketing

An email marketing system is a program that manages your emails, email lists, campaigns, and other aspects of your email marketing needs.

An SMTP server is used to connect email marketing systems. The only thing you need to know about SMTP is that it enables you to send emails over the internet.

Check Out This Article About E-Mail Marketing: Best E-Mail Marketing Services Both FREE & Paid

To put it another way, the email marketing app creates and manages emails, while the SMTP service sends them via the internet. They form an email marketing system when used together.

There are many website which do this for you like GetResponse, and ConvertKit.

To be a professional email marketer, you'll either need your own system that works together with the email marketing service you're using (EX: GetResponse or ConvertKit), or you can replace the entire system with your own.

You Should Have Your Own Email Marketing System for 5 Reasons

Reason 1: Pricing

The first advantage of having your own system is that it is significantly less expensive.

E-Mail Marketing service providers can cost up to $299 USD / Monthly, while having your own E-Mail Marketing program can cost up to $30 USD / Monthly

Using a service like GetResponse or ConvertKit versus building your own system has a significant price difference.

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Reason 2: Limited Subscribers & Unlimited Subscribers

Almost all email marketing companies have a subscriber limit; however, with your own email system, you won't have to worry about this.

You'll need your own email system if you want to have an unlimited number of subscribers.

Reason 3: Cold E-Mails Sending

If you're starting a new business or service and want to send cold outreach emails, there aren't any email marketing companies that allow you to do so.

You could use a service like Woodpecker, but you'd have to connect your G Suite or Office 365 accounts, and other things which would be a hassle.

What's important to remember is that having your own system allows you to send cold emails as well as any other type of email.

To summarize, you can send newsletters, marketing emails, and cold emails using your own email system.

Reason 4: Getting Banned

The good news is that you won't have to worry about waking up one day to find that you've been banned from your own account for no apparent reason.

When you have your own system, all you have to do to keep it safe is follow best practices and guidelines.

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Reason 5: Switching SMTP

This is, in my opinion, the most important reason because you can change email delivery services at any time!

None of the top email marketing services provide this benefit!

In Conclusion

To summarize, having your own email marketing system is much less expensive, you have no limit on subscribers, you can send cold emails without fear of being banned, and you can switch SMTP services at any time.

I hope that this article has persuaded you to consider setting up your own email marketing system.