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How Often Should You Post on LinkedIn for Optimal Growth?

How Often to Post on LinkedIn for Growth (6,000 Accounts Analyzed) | Mkt57

How Often Should You Post on LinkedIn for Optimal Growth? (6,000 Accounts Analyzed)

By Alex Wen | Last Updated:

🔥 Hot Tip: We analyzed 6,000 LinkedIn profiles to find the perfect posting frequency. The results might surprise you!

Watch our video analysis of LinkedIn posting strategies

Key Findings from 6,000 LinkedIn Accounts

1. Avoid Posting Back-to-Back on the Same Day

Posting multiple times a day isn't necessarily bad—but timing matters. If you post twice in a short span, LinkedIn's algorithm may reduce the reach of your first post.

Solution: Space out your posts by at least 6 hours to avoid cannibalizing your own reach.

2. Quality Over Quantity

Posting just for the sake of posting won't help. If your content isn't engaging, frequent posting can actually hurt your visibility.

Solution: Focus on high-quality, valuable content rather than flooding your feed with mediocre posts.

3. The Optimal Posting Frequency for Growth

Based on our analysis, here's the best posting schedule for LinkedIn growth:

  • Beginners (0–5,000 followers): 3–5 times per week
  • Intermediate (5,000–20,000 followers): 5–7 times per week
  • Experts (20,000+ followers): 1–2 times per day

🚨 Warning: If you're just starting, don't overpost—focus on engagement and consistency first.

How LinkedIn's Algorithm Works (And How to Beat It)

LinkedIn prioritizes content that sparks meaningful conversations. Here's how to make the algorithm work for you:

  • Engagement matters most – Posts with high comments & shares get pushed further.
  • First-hour performance is key – If your post gets quick engagement, LinkedIn boosts its reach.
  • Avoid spammy behavior – Posting too frequently (without engagement) can trigger reach suppression.

Actionable Tips to Increase Your LinkedIn Reach

  1. Post at the Right Times
    • Best times: 8–10 AM & 5–7 PM (local time)
    • Worst times: Weekends & late nights
  2. Use Engaging Formats
    • Carousels (+37% engagement)
    • Polls (+25% comments)
    • Long-form posts (+50% shares)
  3. Engage Before & After Posting
    • Comment on other posts 30 mins before posting to boost visibility.
    • Reply to every comment on your post to keep engagement high.

Final Verdict: How Often Should You Post?

Account Size Recommended Posts/Week Best Posting Strategy
<5K followers 3–5 times Focus on quality & engagement
5K–20K followers 5–7 times Mix of short & long-form posts
20K+ followers 7–14 times Daily posts + engagement tactics

💡 Pro Tip: Track your analytics to see what works best for your audience.

Want to See Real Examples of High-Performing LinkedIn Posts?

Check out our case studies of viral LinkedIn posts that generated thousands of engagements!

Conclusion

Posting too much can hurt your reach, while posting too little slows growth. The sweet spot is consistent, high-quality posts spaced out strategically.

🚀 Try this strategy for 30 days and watch your LinkedIn growth skyrocket!

Ready to Grow Your LinkedIn Presence Faster?

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